Marketing 2.0

Marketing 2.0 is a new concept that combines traditional values of marketing with a  new outlook on it. Marketing is only 2%, but this is a relationship with blogs and marketing within an enterprise. Marketing 2.0 can be the same as viral marketing. You can send various marketing techniques, via sms. Masked marking is where they  send mysterious information which doesn’t seem to be an advertising campaign. Rumor marketing is defined when we read things right before they happen. Social marketing is where you can add clients, etc through a database. Invitation marketing is where you can invite people to be a part of your marketing session. Goal is to get an evangelist customer, a person who loves the product and wants to share it with people. The blogger must be connected with the organization. Be careful with the content, never lie. You can have great success with a corporate blog as long as you follow the proper steps ( have your own server and URL, etc and be honest). It also has to be written by many people, and a lot of networking can come from a corporate blog. Corporate blogs are a way to innovate. Many profits- it is cheap and can get good feedback and great exposure.

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